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Infinity Tour

MICHELIN

 

Issue

 

 

The problematic in
two lines

Organize an incentive event to reward tire dealers as part of a challenge set up by Michelin, for a total of 2,040 people (24 sessions of 60 people). Combine an exclusive and unforgettable experience while retaining a professional aspect.

 

 

 

Business

Travel Incentive

Location

Sicily

Launch

09.2019
key figures

 

In summary

2040

People

24

Sessions

B to B

Reward

our solution

 

 

Offer an extraordinary experience to participants by organizing a tailor-made programme in Sicily.

the experience

Rally, Flight, Accommodation...


A day of rally driving, interspersed with exclusive stages in a vintage car
A helicopter flight over Syracuse from the hotel
Accommodation in a 5-star hotel

 

 

Business

Travel Incentive

Location

Sicily

Launch

09.2019
Impact

Benefits for participants

 

A high-end trip and unique experiences

benefits for the brand

 

An even stronger relationship between resellers and the brand, with which they should associate wonderful memories.

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