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Terres Inouïes

 

WEBER

 

Issue

 

 

The problematic in
two lines

Weber wanted to reward its best dealers during a commercial challenge, with a trip that had meaning, that gave off emotions...
At the dawn of the health crisis, 50 guests were able to escape for an extraordinary 10-day getaway.

 

 

Business

Travel Incentive

Location

Tanzania

Launch

01.2020
key figures

 

In summary

50

People

10

Days

1 project

Humanitarian

our solution

CREATION OF A UNIVERSE

 

As much as a journey into space, a safari in Tanzania is a strange flight into time, an unforgettable incursion into the animal world.
And just 40 kilometres from the Tanzanian coast, Zanzibar offers endless white sandy beaches lined with palm and coconut trees.
Here, several cultures collide: a background of Africa in sleepy seaside villages, some vestiges of the British Empire, a lot of Arabia, all wrapped up in the scents of India...

the experience

SAFARI, hot air balloon, excursion...

The programme, full of culture and discovery, included a safari in the Tarangire Park, a hot air balloon flight over the southern Serengeti plains, snorkelling in the turquoise waters of Kae, an excursion to the Jozani forest...

 

 

Business

Travel Incentive

Location

Tanzania

Launch

01.2020
Impact

Benefits for participants

 

An amazing 10-day trip, discovering new sensations and civilizations

benefits for the brand

 

Better engagement with its audiences, with an image of authenticity and excitement, through a meaningful journey

Construction of a Weber nursery school

In order to accommodate all students from 5 to 6 years old, Bashay’s school needs 4 additional classes, which were funded by Weber and our local partner.

The work was performed over a 6-month period during which photos were posted regularly so that the guests could follow progress with the project.

On the trip, the group visited the school for the last stroke of paint.

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